Exotic appeal? While "Eat, pray, love" had its Ashram section many westerners crave for and edge on commercial teasers, other more thought-through films depict India (and tourists!) to the delight of the viewers from all nations. For example "The Best Exotic Marigold Hotel" has made both my grand-parents laugh like never before in Kashmir, and my fiancee's parents laugh to tears in Canada.
Recent blockbuster "The Dark Knight Rise" also used an Indian setting, shooting at the magnificent Mehrangarh Fort in Jodhpur. That fort, slightly smaller than Jaisalmer's Fort, is an amazing sight, towering over the Blue City, with it's thick walls, perched on it's cliff like an mighty eagle's nest. Certainly a sight to include in your Rajasthan tour.